On the App store, why is user rating only 2.6, corporate WeChat 3.4, and ByteDance's editing artifact 4.9? Behind this, there is an essential secret: when making products, who do you choose to "hurt" and satisfy? There is a theory in The Story that says: "To build bulk sms service Superman, you need two nuclear bombs." If only one nuclear bomb is lost, will Superman be saved? Certainly saved, but the characters created in this way are very bland. Should drop two nuclear bombs, a big city and a small town with lovers, Superman can only save one place, how to choose? Characters are created instantly. I think that's how it is to make a product, and that's where the difficulty comes in the end - you bulk sms service can't satisfy everyone. 1. 5MVVP framework, understanding the user is the foundation of everything I have been in the industry for about fourteen or five years, and I have summed up three stages for myself:
Entering the pit", entering the pit of the product manager, and working in Ali for eight years. "Out of the circle", I hope to influence the general product bulk sms service manager crowd. "landing". Many years after I coined the term product manager, I found that companies from all walks of life communicated with me: how do they do it? So in the past two or three years, I have tried more on how to land. Now I am a good warehouse incubator and a product innovation consultant. I have summarized three key words: Product Manager. Product thinking, abstracted as a way of thinking bulk sms service for a larger group; Product innovation, from "how to think" to "how to do it" I have proposed a "5MVVP " framework for product innovation. Some people may know that MVP, the minimum viable product, is the
Minimum Viable Product. I made some extensions, MVV is Minimum, Viable and Valuable, Valuable is the meaning of value. I often say that product bulk sms service innovation has two major risks: Technical risk is whether you can make this thing feasible; Market risk is whether anyone needs it. Valuable is more about addressing market risk. What is 5 rounds of P? Paperwork, the work of paper research and desktop exploration, mainly researches users, analyzes competing products and industries, etc., and focuses on verifying whether this matter is really worth studying and solving. bulk sms service Prototype, prototype or prototype, makes a simple fake solution, but can verify whether the real solution can be used. Product, product, whether users are willing to use it repeatedly and recommend it to friends,