Data Studio is still an awesome tool with lots of powerful and useful features you should take advantage of. Here are some useful PPC actions I was able to do. 1. Create an MCC Executive Dashboard The Google MCC Dashboard is the starting point for an account manager's daily optimization routine and provides great insight into the performance of multiple accounts at once. We've heard from agencies using our tools that executives want access to this type of tabular presentation data. But granting an executive access to AdWords might not
always make sense, either because they might be drowning in too much data or they might accidentally interfere with the work you're doing. Data Studio lets you create your own version of a CM dashboard that can easily be shared with anyone you choose, even jewelry retouching service when they don't have access to AdWords. And with the recently improved AdWords CM integration in Data Studio, it's very easy to select only accounts from a CM to include (provided they use the same currency). 2. Create a custom heatmap chart Tables are great, but they can take a while to read and understand. If you want to combine the level of
detail gained from a table with easy-to-understand data visualization, try a custom heatmap table. You can build the table with up to 10 levels of segmentation to get a very granular view. For example, use lots of segments and color coding to quickly identify parts of an account that could be optimized. 3. View Third-Party Call Tracking Data Although Data Studio does not integrate directly with call tracking providers, you can still include this type of data if you manage it on your own