We have long known that marketing is not rational, or at least that Photo Retouching rational arguments must coexist with emotional factors. Aristotle already said it millennia ago: pathos, or recourse to emotion, is one of the keys to convincing the public. And if we are going to communicate through emotions, the first thing is to talk about the 7 basic emotions and what they can contribute to our marketing . Can you tell what they are? If you want to find out everything, keep reading! Do you want to know the TOP 50 marketing strategies to launch your product ? Click here and download Photo Retouching our free ebook (2022 updated edition).
The 7 basic emotions to use in your communications The role of Photo Retouching emotions in marketing Emotional marketing is the set of actions, tools and strategies launched by brands as part of their sales strategy to cultivate an emotional bond with their real and potential customers, so that they feel the brand as their own and want to be part of it. she. Therefore, emotional marketing is characterized by trying to arouse feelings in the user, instead of convincing him with rational arguments. Neuromarketing studies suggest that it is a very effective technique, since purchase decisions Photo Retouching are often made based on unconscious elements.
Emotional marketing seeks to create an emotional bond between Photo Retouching the brand and the consumer, a bond that works both ways: the customer lives emotional experiences through the brand, but at the same time the brand is enriched through customers. In other words, the brand must not only broadcast, but also listen. This strategy is based on integrating sensations and emotions into the brand experience, which make people form an emotional connection with it and push them to make decisions. Among the advantages of emotional marketing, we can highlight creating a better brand image, improving the relationship with the client, promoting recommendation and brand recall, and improving satisfaction. Keys to using emotions in marketing Emotional marketing must always start from empathy . We have to know very well who we are targeting (the buyer person ) and what Photo Retouching are the things that move them. Only then can we understand which keys to touch to provoke emotions.